About Me

I’m Edward Hamel, a multidisciplinary designer working at the intersection of art direction, visual systems, and emerging creative tools. At Scale Media, I help shape how multiple health and wellness brands communicate through packaging, UI/UX, product imagery, and marketing campaigns.

My work is driven by curiosity and systems thinking. I’m fascinated by how ideas like exploration, perception, and consciousness influence design — and how visuals can bring clarity to complex problems while still feeling intentional and human.

A favorite example is the Beastly campaign for T-Hero, where playful AI-assisted workflows and photo compositing helped transform a bold concept into a standout, widely copied campaign.

I care as much about process, mentorship, and creative systems as I do about the final pixels. Outside of work, I channel that same curiosity into cosmology, hiking, travel, and creative experiments that blur the line between technology and play.